Some people build things that shouldn't be possible. A rocket that lands itself. A phone with no keyboard, when every serious person knew phones needed keyboards. An online bookstore that ended up selling everything. When I see something I'm amazed by, I want to know the strategy behind it. What did they see that everyone else missed? I'm not here to summarize business books. I'm here to celebrate these people, and to take their thinking apart while I'm at it.

Every week, one exceptional founder. I pull out what everyone else did, what they did instead, and the pattern underneath it. If you've ever looked at someone's work and thought how did they even get there, that's what these letters are about.

First letter is on Gabe Newell, founder of multi-billion dollar Valve Corporation.

Subscribe and it'll land in your inbox.

See you soon!

Keep Reading